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We are Solid.

Solid Sustainability Research conducts independent research and develops tools to present complex ideas in a clear way.

Our work

Do you have what it takes to run a fossil fuel multinational?

We have created a ‘choose your own adventure’ browser game, and are looking for funds to further develop it.

You, the player, take over the operations of a big fossil-fuel multinational. You have mines and boreholes everywhere, supply to the whole world, and employ thousands of people. Your goal is to make a profit and keep the company’s share price up to keep shareholders happy. You are confronted with crises and difficult decisions. Is it possible to do good and keep your shareholders happy? You learn the consequences of your choices for the environment and the local people at extraction sites, and also for the company’s share price and your shareholders. The player learns that with the current system of shareholder capitalism, there are not enough incentives to do the right thing.

Public communications of oil and gas supermajors since the invasion of Ukraine in 2022 – and how to fight greenwashing

Since the onset of the war in Ukraine in 2022, European oil & gas supermajors posted more about the pragmatic and patriotic benefits of their activities, and less about the benefit to the community and economy.

We supervised a study by six masters students from Universiteit Utrecht, looking at how public communication from the “Big Five” oil and gas supermajors changed following the invasion of Ukraine in 2022. We analysed the data the students collected statistically to see if and how communication has changed since the invasion. 

 InfluenceMap provided data and assistance in using the methodologies. Reclame Fossielvrij (Fossil Free Advertising) provided expertise and insights into strategies to oppose greenwashing.